GameStop made a legitimate business decision to remove competitor advertising from products they are selling in their stores--advertising they were not initially aware of when receiving the shipments. The manufacturer/publisher, Square Enix backed them up:
"Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."Many Tweeps think the removal of the coupon constitutes product tampering or outright theft by GameStop against their customers. It was even suggested that they could/should have put stickers on the boxes indicating the removal. I have a question for someone who knows: Was the coupon advertized as part of the package, either in promotional material or on the box itself? If not, then it is a bonus that GameStop customers simply don't receive. The box is still new and can be sold as new, despite claims otherwise by some gamers.
As Tobold assesses, this may be another sign of the end of the brick and mortar game store. Now I am not definitely not one to say "old" companies need to lobby and/or sue to try to hinder innovation. But neither are they obligated to hasten their own demise. Besides it's not the brick-and-mortar GameStop that is a direct competitor with Onlive, it is their own online and streaming enterprise.
I don't work for GameStop. DE:HR is not a game I personally care about playing. I don't have dog in that fight. But I am annoyed as hell about the whining in this "community."